Alejandro Platero
Product Creation & Production Graphic Designer – Artist
Turning concepts into apparel graphics, production artwork, and brand identities that are ready to manufacture.
25+ years
- Who I Am
I’m a creative and production-focused Graphic Designer and Artist with more than 25 years of professional experience across graphic design, apparel, fashion, branding, marketing, print production, and digital media.
My specialty is bringing creative ideas into the production environment. I work across the entire design process—from developing original concepts and artwork to preparing technical files for printing, manufacturing, and final production.
My experience includes apparel graphics, production artwork, digital separations, tech packs, line sheets, repeat patterns, color management, branding, print production, and digital design.
I understand both sides of the process: the creative vision and the technical requirements needed to turn that vision into a finished product.
Professional Services I Offer
01
Graphic Design
Original artwork, promotional materials, corporate identity, print design, and production-ready files for a wide range of applications and printing processes.
02
Fashion & Apparel
Apparel graphics, production artwork, digital separations, tech packs, line sheets, repeat patterns, and technical artwork prepared for real-world manufacturing.
03
Logo & Brand Identity
Logo design and complete visual identity systems, including stationery, signage, promotional materials, and brand applications.
04
Web & Digital Design
WordPress and eCommerce websites, website maintenance, HTML, CSS, and social media graphics for businesses and brands.
Featured work
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20 - 26
My experience goes beyond design. I have worked with teams, projects, clients, and production environments where communication, organization, planning, and delivery are critical.
- Production & Technical Expertise
Production Artwork
Artwork prepared specifically for manufacturing and printing, with attention to technical requirements, output, and production methods.
Digital Separations
Professional digital separations prepared for screen printing and other production processes.
Tech Packs & Line Sheets
Technical documentation supporting apparel development, product specifications, manufacturing, and production.
Color Management
Color-focused artwork preparation for different materials, printing processes, and production environments.
Printing & Manufacturing
Experience with offset printing, screen printing, sublimation, rotary printing, pigment dye, direct-to-fabric reactive printing, and embroidery.
- Testimonials
Voices of satisfaction: hear from those who experienced the magic!
“With his extensive experience, Alejandro brings confidence and professionalism to every project. He understands both the creative and business sides of design and knows how to work within deadlines and production requirements.”
